Skills Every SEO Executive Should Have in 2023

  • The SEO executive is responsible for improving clients’ websites to increase web traffic.
  • Leading keyword research and optimization of content.
  • Working knowledge of Google Analytics.
  • Experience with coding techniques.
  • Good knowledge of backlink analysis.
  • Critical thinkers, critical mind find creative solutions to correct them.
  • A backlink is a link to your site from a respected website relevant to your industry.
  • keyword research 
  • basics of website Meta tags.
  • Google search console Skill
  • Google keyword planner

Skills
Search Engine Optimization (SEO), Social Media Optimization (SMO), Search Engine Marketing (SEM), Keyword
Research, WordPress, Blogger, On page SEO, Off-page SEO

On-Page Seo
Website Optimization
Meta Title
Meta Description
Sitemap.xml
Robots.txt
Ads.txt

Tools
Google Search Console
Google Analytics
Google Question Hub
Google Adsense
Google My Business
Google Trends
Semrush
Moz
Ahrefs
Ubersuggest
BiQ
KGR Techniques

Other Skills
Complete on-page/off-page optimization of the website
Optimize the websites to rank higher on search engine result pages
Optimize the website in accordance with Google algorithms
Analyse and fix all technical issues on the site like broken links, redirection issues, etc.
Analyse website’s traffic data and plan SEO activities to improve it further
Optimize title, meta tags, content, headings, images, etc
Content marketing in the form of blogs, PR, web2.0, guest posts, articles etc
Fix Google webmaster issues

Licenses & certifications
The Fundamentals of Digital Marketing
Google Analytics for Beginners
Turn Videos into Books, Blog posts, and Transcripts
Ecommerce Website With WooCommerce -Build an eCommerce Store
Complete WordPress Website Developer Course

Off Page Seo
Various Offpage Activities, Article Submission, Press Release Submission, Directory Submission, Bookmarking
Submission, Guest blog submission, Classified submission, Business Listings, Question and Answer, PDF Submission, PPT
Submission, Image Submission, Video Submission, Web 2.0 Submission, Event Submission, Podcast Submission, Ping
Submission, Infographics Submission, RSS Submission, Search Engine Submission, Quality Link Building, Press Release
Submission, Wiki Submission, and more.

Extra Skills
HTML
CSS
Bootstrap
WordPress
JavaScript
jQuery
JSON
PHP
MySQL
React.js
Node.js
MongoDB

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