For a successful ICO, a white paper is the most needed ingredient. It contains all the information needed for investors to decide whether that particular business idea is worth investing into or not. All ICO companies put major efforts into crafting an ICO white paperthat can attract potential investors and turn their ICO into a major success.
Every white paper has its own specific length and content, but usually it is at least several pages long and focuses on the project idea of the company, its plans for the execution of that idea, the team behind the project, partnerships, the roadplan for the project and how that project will meet potential competition. If you are an ICO white paper writer just learning the craft, here is how you can write a white paper that actually wins:
- Plan, plan, plan: Before you even get started on writing, take a good look at the information you have been provided with. Take the time to process the information. Now plan out what information you will put in your white paper and at what place. If you plan out way ahead, it saves you the hassle of editing your draft over and over and having to delete some parts later.
- Craft a great intro: The only way you can get people to read your ICO white paper to the end is writing a great start. This is the only point where you have extra careful about what you write and how you write it. Make sure what you start with captivates the reader. Write a well-crafted summary of the white paper that focuses on how the reader will benefit from reading the white paper.
- Keep it professional: The tone of a white paper for ICO matters a lot. So, it is important to start with a professional tone and keep it that way until the end. You white paper should read like it has been written by an erudite person with expertise in business.
- Check at every major point: While writing long pieces of writing, it is easy to lose flow or fail to keep track of the initial structure you started with. So, it is crucial to check every now and then that you are adhering to structure you planned to go with. Also, make sure you are able to maintain the smooth flow of information throughout.
- Proofread what you wrote: Your job is not done once you have written the draft. There is a good chance that you might have omitted some information, or there might have been typos. So, proofread your draft over and over.